Twill cotton jacket made by our tailor Abdelghani in Arfoud. with an allover print we created with Andy wahloo, putting together our beloved palm tree with Hajjaj’s protective Fatma hand. Adorned with corozo buttons made from the nut of the tagua palm tree, 2 front patch pockets, this unlined jacket has a classic fit for a timeless look.

Care for it gently, this jacket should just get better and softer with time.

This knee length Unisex coat has a straight cut for mid season or great for layering with a hoodie on colder days.

These coats are limited edition of 1 to 10 of each depending on the fabric. This one is made from West African fabric which has bold embroideries. It is line with a traditional cotton from our town, Arfoud, which is uses there to make aprons mainly. Our tailor, Abdelkarim, was quite surprised to see it used this way. We might have brought a new trend in town for that fabric!

It has a comfortable fit and has big pockets (which can easily fit the book you’re reading), great to bring colours to your outfits. You can wear it open but we’ve also put some discreet cotton-covered hooks to close it if you wish.

One size (Medium Large): Length: 107.5 cm (42”1/4) Shoulder width: 46.5 cm (18”1/4) Chest: 114 cm (44”1/2) Arm length: 63.5 cm (25”)

Care: Dry cleaning only

These colourful enamel jugs & mugs were specially painted by the hand of Pakistanese truck painters who’ve been collaborating with our friend Faisal for almost 30 years.

The jug is perfect as a water jug or a big vase. These will bring joy to your home.

JUGS: Height: 26 cm | Diameter (largest part of the body): 17 cm | Width with handle & beak: 27 cm

MUGS: Height: 9.5 cm | Diameter: 10 cm | Width with handle: 13.5 cm

CARE: Wash gently by hand only, no dishwasher.

Complet Velvet is composed of our Moroccan low cut trousers (Sarouel) & Sahara coat, a mid-length loose fit coat with a hood, The set is made by our tailor Abdelghani in Arfoud, from a very short-pile cotton velvet with an allover print we created with Andy Wahloo, putting together our free palm tree with Hajjaj’s protective Fatma hand.

Lined with a navy cotton with tiny white polka dots, this mid-season set is comfortable, easy to wear and feel good in.

Dry clean only

unisex relaxed t-shirt

This organic jersey is very soft which makes it so comfortable to wear. The fit is regular. Driss is wearing here a Medium.

The print in screenprinted on the front of the t-shirt with a high gloss finish.

Set-in sleeve.1x1 rib at neck collar.Inside back neck tape in self fabric.

Sleeve hem and bottom hem with wide double needle topstitch.

Shell: Single Jersey, 100% Cotton - Organic Ring Spun Combed, Fabric washed, 180 GSM

Care Instructions

Wash similar colours together, do not iron on print, wash and iron inside out.

Photo taken in Merzouga, Sahara, Morocco at the High Dune Point while the sun is rising.

The postcard comes with a midnight blue envelope and Compostable plastic sleeve

This coat is inspired by our favorite overcoat we wear in the Sahara’s cold evenings. This 3/4 Hooded coat is reversible and has plenty of pockets (2 inside and 2 outside).

Made with the Kantha fabric, a way to recycle cotton fabrics and rags in Bengladesh, Pakistan and India by layering and embroidering them by hand. Kantha fabrics from @LoafLifestyle

Option 1: Brown with pink flowers/Brown green paisley with yellow zip

Option 2: Purple green & black/Plain white with multicoloured running stitches and with a blue zip

Option 3: Green with yellow geometric design/Plain green with multicoloured running stitches and with a yellow zip